Local Performance – Greece

ALFA BETA

ALFA BETA ALFA BETA

This report covers Delhaize Group’s operations in Greece, at Alfa Beta stores. On this website you will also find information on Group-wide strategy and achievements, as well as the accomplishments of other Delhaize Group operating companies.

As the economic crisis continued in Greece, Alfa Beta took thoughtful steps in 2015 to adjust our business model to bring more affordable and fresh foods to our customers, provide stability for our associates and support our communities during this difficult time. We were fortunate to continue our growth, opening 35 stores in 2015 and hiring 1 803 associates. We also furthered our zero waste and healthy lifestyle programs, as we continued our journey to Supergood.

2015 was a turbulent year for our country. The economic crisis, political uncertainty and the overall decrease in our customers’ disposable income created major challenges for our business and our communities. Nevertheless, we are proud of what we accomplished in response to these challenges. Our food donation programs in schools, our support of sustainable fishing in the Mediterranean Sea, and the thousands of associates and customers taking part in our Alfa Beta Volunteer day are just some of the examples that demonstrate how being a good citizen is a fundamental part of who we are. We ended the year with positive financial results, strong customer loyalty and an even stronger affirmation that when it comes to our communities, Alfa Beta is there to lend a helping hand.

Zeta Cheimonidou,
VP Marketing & Strategy, Sustainability Sponsor, AB