Group Performance

Sustainable Private Brands Sustainable Private Brands

Because our private brand products carry our brand name, we feel a deep responsibility for them. We also can control the formulation and production of these products. For these reasons, we have made private brand products the top priority among the 4 focus areas of our sustainability strategy. We start by ensuring these products are safe and tasty, through food safety audits as well as product testing and reformulation. From that foundation, we are pursuing specific goals to make our private brand products healthier and more sustainable.

Each operating company follows its own path toward these objectives, based on local conditions and needs. But all contributed to the progress shown in the goals table below, as well as to these key achievements in 2015:

Nutritional quality and labeling

  • Developed recommendations for a global approach to evaluating and improving the nutritional quality of our private brand products through our Nutritious Private Brands Steering Committee. These recommendations will be implemented in 2016.
  • Continued improving our products’ nutritional profile and increasing sales of healthier products. For example, products at Delhaize America that earn Guiding Stars, which recognizes items with good nutritional value, now make up 37% of private brand food sales.

Sustainable sourcing

  • Continued reducing the impact of our brands on global deforestation. In 2015, we developed guidelines and began measuring responsibly sourced paper-based products and packaging, and we began to measure against those guidelines. We expanded our use of sustainable palm oil, and by the end of the year, 100% of the palm oil used in our private brand products was covered by a Roundtable on Sustainable Palm Oil (RSPO) certification scheme.
  • Estimated the amount of soy consumed by meat and dairy animals to produce our major meat and dairy products in Belgium, Greece and Romania. Soy grown for animal feed is an additional driver of deforestation in South America. To offset our impact, we purchased 10 000 Roundtable for Responsible Soy credits. Going forward, we plan to address issues regarding the accessibility of data, the accessibility of certified sustainable commodities in Greece, Serbia, Romania and Indonesia, and the complexity of our supply chains.
  • Expanded our sustainable seafood offerings so that sustainably sourced products from sustainable sources represented 87% of our private brand seafood sales by the end of 2015.

Fair working conditions

  • Reviewed protection of human rights in our operations and supply chains with our operating company Sustainability Sponsors. Led by an expert in human rights and social compliance, the group discussed current worldwide conditions and how we can best address human rights concerns.
  • Identified production sites for products coming from countries at greatest risk of poor working conditions, and increased our monitoring of third-party audits aimed at ensuring fair working conditions throughout our supply chain. We recognize that audits are only one tool to achieve this goal, so we also worked with our peers in the Consumer Goods Forum (CGF) to push for greater transparency and protections for workers across the globe.

2020 Sustainable Private Brands Goals

2015 Performance 2020 Goals
2015 Performance 2020 Goals
Nutritional Labeling 80% Products with front-of-pack nutrition labels 100% View note
Nutritional Quality 37% Private brand food sales that earn at least 1 Guiding Star at Delhaize America 45% View note & Graph
Food Safety 98%
  • 85% GFSI
  • 13% other food safety standards
Suppliers audited for food safety 100% View note & graph
Sustainable Palm Oil 74% Palm oil traceable to 1st importers 100% View note & graph
96% Palm oil traceable to the refinery at Super Indo 100% View note
  • 39% RSPO Mass Balance or Segregated
  • 61% covered by GreenPalm certificates
Palm oil covered by an RSPO scheme 100% View note & graph
Sustainable Wood Fibers 1st

round of baselines completed

Sustainable wood fibers 100% View note
Sustainable Seafood 87% Products with source fishery or farm identified 100% View note
87% Sales from products with sustainable sources 90% View note
Fair Working Conditions Identified production sites & reviewed audits Suppliers in our private brand supply chain who provide fair and decent working conditions 100% View note

For a detailed look at each operating company’s progress toward our Sustainable Private Brands goals, read our local performance reports.